Evaluation: Question 2

How effective is the combination of yor main product and ancillary texts?
For our coursework, we have developed three key elements that could be used to sell an album, consisting of a digipak, advert and our video. Throughout the three we have continued themes in order to end up with what seems to be a single package, designed to sell an album. The theme is clear between the advert and the digipak. The digipak features as the back cover a photo of the bear, and we used the same photo for our advert. We also continued the bear theme on the front cover of the digipak by having a photo of the bear with the other stars of our video. This photo is taken on a set of steps, which are also featured in our video, when our star slides down the banister, so this theme is again linked.





The characters featured in the 1000 Years video, as opposed to the bear in our video.
The entire package consists of bright colours, and creates an almost carefree image, from our star causually strolling through town to the photo of the untidy bedroom featured in our digipak.
The theme of the bear also features throughout, something we decided upon after watching some of the Coral's own videos, such as 1000 Years, which features dressed up animals in them, such as a man wearing a bear head whilst chopping fruit.
In our AS studies, we learnt about synergy, using two or more products together to create a stronger image for all of them. For our coursework, we have used our three final products together in order to produce this effect. The video backs up the digipak, which is also supported by the advert for publicity. If these were real media products, we would be able to use them to promote one another like this, and sell the album in the digipak we have designed.

However, it should be noted that our project reflects one of the Coral's brighter, more cheerful albums, as some of the covers, such as that of The Invisible Invasion, are much darker than ours, even though our characters have fairly sullen expressions on on the front cover. The Coral's videos are sometimes quite dark as well, whereas ours is an undeniably cheerful theme throughout.
As a whole, our project would hopefully be very effective at promoting the album as we have given it all a fairly unique look, through using unusual events in the video, and having a dressed up character of the bear as our second most important star throughout the video. This, and the bright colours and carefree images, linked to the continuing themes through the three products, helps it to appeal to its target audience in the indie genre.