This is the Official music video for In the Morning by The Coral. The video starts out as a blur of images, some of the Coral performing in an open field. The images confuse the audience, a sign of the psychedelic rock genre.The colours of the background are quite bright, both features of psychedelic and indie. The band are dressed like a typical indie group. The video is sped up to continue to confuse the viewer, and this and the theme of the bright colours and blurry images is continued throughout the video. The video is shot in a way so that it looks like a cartoon, and has not been made like a traditional mainstream music video. However, this is fitting for the independent look of the video, and may help us when we come to making our own version of this video.
At around 50 seconds into the video, the background changes so it looks like it has been shot at night, but it is still a cartoon like background that has been used, continuing the theme from earlier in the video. The band continue into what seems to be a street, again in cartoon. This gives the video a unique and different feel, as images of the bands are pasted on top of the cartoon background. At around 1 minute 20 seconds into the video, a bandmember starts following an older lady around, and then this theme is continued in the background, as a creatures creeps up behind the band. As the creature reaches out to the singer, it is as if the band are part of the cartoon, instead of being stuck onto the shot.
The video becomes more confusing as the band enter a grave yard, and there are skeletons all around in the sky. At one point one of the bandmembers dances like the skeleton, again emphasising the unity between the cartoon and the band. The band are then shown in a dark room, with a few cartoon elements being shown at points, to avoid parting entirely from this theme, but they no longer appear to be part of a cartoon.
Just before the video enters the second minute, the shots return to the field shown at the beginning as a form of closure. At the end of the video, the band run into the distance, and finally disappear, and the video fades to black.
Why haven't you analysed this video? Put in a few comments on the narrative and performance, use of locations, costumes, characters, etc. How do they reflect the conventions of the genre and what do they say about the band and their fans?
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